A specialized agency
for a regulated world
Health is one of society’s most important sectors – and by far the most regulated one. In industries like pharma, medtech and life science, communication doesn’t just need to be accurate. It needs to be clear, compliant and compelling.
At Gullers Grupp, we help organisations working in complex and regulated environments communicate with both precision and emotional impact. We bridge the gap between scientific facts and human understanding, turning complexity into clarity, and compliance into connection.
Our work in this field is guided by a strategic approach we call Regulatory Resonance, a proprietary method developed through years of experience across both public health communication and commercial healthcare brands.
REGULATORY RESONANCE
A method for messages that matter
Regulatory Resonance is our strategic method for making communication in regulated industries emotionally effective. It helps organizations move beyond technical accuracy to messages that actually connect – with healthcare professionals, patients and decision-makers.
Based on behavioural research, neuroscience and decades of real-world campaigns in pharma, medtech and life science, the method balances two key tensions: what the organization wants to say vs. what the audience needs to hear – and what informs vs. what engages.
What we do
At Gullers Group, healthcare is a strategic focus, and our services span the full spectrum; from strategic planning to creative execution. We help clients launch products, shape narratives, create awareness, engage HCPs and patients, and navigate internal change. Whether it’s a tactical deliverable or a strategic repositioning, our job is to make sure your communication cuts through the noise, stays within the rules, and reaches the people who matter.
We know your world
Science, systems and stakeholders. We understand what it means to work in life science and healthcare. The pace of innovation. The weight of responsibility. The complexity of the landscape. And the endless need to balance medical accuracy, regulatory clarity and human relevance.
Our team has worked across a wide range of therapy areas – from rare diseases to chronic conditions – giving us not just knowledge of the science, but insight into the systems, mindsets and motivations that shape your world.
From global pharma brands to local medtech innovators, we’ve helped clients turn complexity into clarity and regulation into relevance.
Resonance Sprint
Feeling stuck in approval loops?
Is your message clinically correct but emotionally flat?
Do you need a fresh way to cut through complexity?
Our Resonance Sprint is a fast-track workshop for solving specific communication challenges in a regulated industry. In a matter of hours, we help you and your team uncover the real barrier, rethink the angle, and identify a better, sharper way forward.
Facing an interesting challenge?
Reach out and let us help you!
Let’s talk
Whether you’re planning a campaign, launching a product or facing a regulatory wall, we’d love to hear from you.