About us

Gullers Grupp is the agency for social change. We are passionate about societal issues and communication; about finding solutions that bolster an open dialogue to find a shared understanding, qualities that are vital to maintaining a functioning democracy.

We exist for those who want to find new solutions, move society forward, and spur real change; for those who want to be a voice in the democratic discourse, and those who believe that good business can be a win-win for companies and society as a whole.

Whether you work in the private or public sector, if you’re a household name or a newcomer in the social arena – we exist to help you carve out a corner in a world best defined by VUCA.

For those who can navigate all the Volatility and Uncertainty, the Complexity and Ambiguity, there are endless possibilities – and that’s exactly what we can help you do.

Gullers Grupp is a member of the global communications agency network PROI. Learn more at proi.com.

What we do

Communication in the public arena is different. People are driven by their search for relationships and meaning in their lives, and that which feels meaningful will also motivate and unite them.

Storytelling plays a fundamental role in leading people in that search, to motivate them, describe their world – and where they belong in it.

Storytelling is one of four global mega trends that we have recognized, together with leadership, technical transformation, and sustainability, that affect every organization today. These trends are interconnected. Organizations need to define and communicate a clear “why”, a story about the purpose of the business and what it can contribute to society. That story underpins leadership, by giving managers the tools to lead, motivate, and unite. Leadership also has to contend with technical transformation in the wake of the digital revolution, and sustainability, as a consequence of the world we all share.

At Gullers Grupp, we have unique insight and knowledge about all of these trends, and how they move in relation to each other.

How we do it

We are set up for curiosity and creativity. Our close to 200 coworkers are spread out over seven offices across Sweden, but make no mistake – we are one company. We don’t have an HQ, no departments or divisions, and no middle-management. We are one unit, one cohesive system, where knowledge and ideas can flow freely and combine to find the best solutions.

We have a wide range of competencies, from researchers, change management experts, and political advisors, to art directors, sustainability experts, service designers, and comms strategists – just to name a few. And they are all under the same roof. Diverse backgrounds, perspectives, and skills all help us solve the most complex challenges.

What unites us is a genuine passion for social change.

Industry old-timer – ground-breaking from day one

Our passion for social change and working with the organizations making it happen has been with us since our humble beginnings in 1989.

1990’s

Swedes go back to school

Ahead the 1998 election we helped the Teacher’s Association put education back on the political agenda for the first time in decades, completing the political trifecta that’s still present in the public discourse today: health care, education, elder care.

2000’s

Pharmacy deregulation

When the market was due to be deregulated, and the state monopoly dropped, we worked together with pharmacists’ union Svenska Farmacevtförbundet to define the parameters of the blossoming sector we see today.

2010’s

We make a difference

Together with Vårdföretagarna, The Association of Care Providers, we helped private health care providers get a voice in the industry, positioning them as part of the solution to providing qualitative care for everyone

NOW

Head over to our cases to read more about all the work we’ve been doing recently.

Do you want to join us?

Work with us