About us

We are the agency for leading societal actors.
We are passionate about public issues and communication – and about finding solutions that foster dialogue and understanding. These are the foundations of a well-functioning democracy.

We exist for everyone who wants to develop society, find new solutions, and create real change. For anyone who wants to have a voice in the democratic conversation. For everyone who believes in the power of good business that also does good for society.

Whether you’re a public institution or a private company – well established or just stepping onto the societal stage – we are here for those who want to succeed in what is often called the VUCA world: Volatility, Uncertainty, Complexity and Ambiguity.

Within the unpredictable, the uncertain, the complex and the ambiguous lie extraordinary opportunities – for those who know how to navigate. And we do.

Gullers Grupp is a member of the global agency network PROI. Learn more at proi.com.

What we do

Communication in the public arena has a character of its own. We start with a core insight: that people are relational and meaning-seeking – and that what feels meaningful is what unites and motivates.

This is where storytelling plays a pivotal role. It becomes the underlying theme that drives, aligns and motivates. A story that creates meaning and coherence – within organisations and beyond.

Storytelling is one of four global trends we see shaping organisations today – especially those with a societal role. The other three are leadership, technological transformation, and sustainability. All four are deeply interconnected: every societal actor must communicate a clear “why” – a story of purpose and contribution. That story supports strong leadership. And leadership must respond to both digital transformation and the urgent demands of sustainability.

At Gullers Grupp, we have unique expertise in all four of these trends – and how they influence each other.

How we work

We are built for curiosity and innovation. We are nearly 200 employees across five cities in Sweden – but we are one company. We have no headquarters, no departments, no middle managers. Instead, we function as a single, results-driven unit – a collaborative system that allows knowledge and ideas to flow freely and combine in new ways.

Our team includes political scientists, UX designers, media specialists, art directors, architects, journalists, sustainability experts, and communication strategists – to name just a few. We believe diverse backgrounds, perspectives and competencies lead to the best solutions to the most complex challenges.

What unites us is a deep and genuine interest in society.

Experienced – yet forward-thinking from the start

Our focus on society and societal actors has been with us since the very beginning in 1989.

The 1990s

Putting schools on the political agenda

Ahead of the 1998 election, we helped Lärarnas Riksförbund (the Swedish Teachers’ Union) bring education back into political focus – completing the trinity of healthcare, schools and elderly care that still shapes public debate today.

The 2000s

Deregulating the pharmacy sector

As Sweden prepared to dissolve its state monopoly on pharmacies, we worked with the Swedish Pharmaceutical Association to support the emergence of a diverse, entrepreneurial pharmacy landscape.

The 2010s

Changing perceptions of private care

Together with Vårdföretagarna, we helped reframe the image of private healthcare – not by polarising against public services, but by showing how the private sector contributes to solving the challenges facing the welfare system.

Today

See more of our work under Cases

Want to join us?

Careers at Gullers Grupp